How To Make Millions With Fishing Or -Fishing Lures Go High-Tech

Chris Podlewski And Michael Armbruster Story

http://bikinilures.com

After working long hours doing contract engineering for space systems, Podlewski looked forward to relaxing with friends on the open water. But with the cost of live bait on top of another $60 to gas up the boat, his hobby was also a bit pricey. That's when Podlewski came up with the idea for an artificial lure, designed to attract fish as well as live bait.

His day job eventually brought him to New York. There, Podlewski tried to make a business out of his artificial lure but could never get past the prototype stage -- until he met Michael Armbruster, an engineer for a consumer-products company in Buffalo, N.Y. The pair started Bikini Lures and is just now bringing their innovative fishing aid, a reusable electronic product that mimics the sound of live bait, to market.

Q: How did you and Chris meet?

A: We met in July, 2003, through mutual friends. Chris was looking for a job. He's a contract electrical engineer, and I was working for a local consumer-products company, so he was looking for a job at that company. First, we started talking on the phone. We didn't know this at the time, but we were both adopted from the same orphanage in Korea.

When we started talking, we had no idea. I thought I was talking to a Podlewski, and he thought he was talking to an Armbruster. When we met, all of a sudden we were like, "Were you adopted?" That's where we just kind of hit it off.

Q: Did you both fish frequently?

A: Growing up in Long Island, I used to fish when I was younger. As I grew up, in college and high school, I had all these miscellaneous activities, so I didn't have time to devote to fishing, but Chris got really interested in fishing when he was doing contract engineering in Florida.

Q: Did you plan to go into business together?

A: We first started off as friends. We didn't really think about starting a business together. He [had] the concept down in Florida. He tried to do something with it with various other people, and he wasn't successful.

When he met me, that's exactly where my background was, in consumer products from conceptualization to the finished product on the shelves. He definitely has an edge with R&D, having worked [on space systems]. He has an electrical engineering background, combined with fishing. We met in July, we started talking about it in the fall of 2003, and then we went and started a corporation in December, 2003.

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